Jul 28, 2011

SM Master Chefs 2011: Lowell Cauilan

Won't you have a good start if you had this for breakfast? SM Hypermarket sets off its 10th anniversary, and to celebrate, well-known chefs are giving their Cooking Marathons and Demos live in many Hypermarket branches nationwide. From July to September, every week there will be cooking demos in different branches. To catch their wonderful events in your area, see the Cooking Marathon Schedule. Apart from the Cooking Marathon, they are also giving away a kitchen makeover to one lucky winner. SM Hypermarket will also be holding Supersized Cook-off Series, so watch out!

Master Chef Lowell Cauilan prepared two dishes for today, one of which is the CDO Burger Fajitas. These are strips of burger, lettuce, cheese, salsa, and dressing rolled up in flour tortillas. There's a mirror above the set which gives the audience a good view of how the fajitas were prepared. I was able to taste the fajitas while Chef Lowell is preparing the second dish, and it's really good. A bit salty, which may be due to the generous pinch of salt, but other than that, it's really delicious. I thought the fajitas is a good choice for the demo, since not many people know how to prepare these. Judging by the audience's reactions, they liked the new dish.

The second dish is called Tocino Chao Fan, which basically fried rice cooked with tocino strips and garnished with julienned leeks. It may seem ordinary at first, but once the aroma from the set has started to spread, the people were keen on taking down notes and asking questions. Suddenly, the tocino fried rice became a hit. When we got to taste the fried rice,  it was pretty good, actually, with a subtle sweetness to it, and with just the right hint of salty taste. It's a good thing too, because many people tend to make their fried rice so oily and salty that it's not right anymore.

There were also games after the cooking demo, and the people who answer the questions correctly were given gift packs courtesy of the master brands. Just look at their happy faces:

To keep the crowd entertained, the SM Hypermarket Staff performed songs and dance numbers. I must say, these staff have talent in singing. They really like the high notes :)

I was lucky to get invited as one of the bloggers covering today's Cooking Marathon in SM Hypermarket Las Pinas, together with Eihdra of One Proud Momma. It's really nice to meet her in person, she's friendly and she did a wide coverage of the marathon. We were taken care of Mr. Luis Quilatan and the friendly SM staff during the event, and we really enjoyed it. Look at what we got to take home:

A quick look at some of the Master Brands sponsoring this event:


  1. i've been shopping at SM Hypermart for more than 3 years now but never been to these events.:p the fajitas sounds interesting, would love to try that. and the chao fan loks perfect for breakfast.

  2. Wow, those look really delish!

  3. Sayang. I've never been to that event when I was invited..

  4. wow timing.. ang galing..

    Don’t forget to visit My Food Trip Friday wink*

  5. Hai Dear

    This looks yummy....you have a lovely blog… You have so many wonderful recipes..I have bookmarked you blog and some recipe from that to try..Please check out my blog.I am having a Giveaway in my blog..Please check it out and partcipate in that..


  6. wow, very yummy :)

    happy FTF!


    hope you can drop by too, thanks!

  7. that looks like a very fun event! ang dami lang nung rice sa plate nya oh.. pero im sure ubog agad yan. lol

  8. I really want to watch kahit once bago man lang matapos. BTW, I added your site to my blogroll, a new food blogger here :D.

  9. what a fun filled event for everyone and the foods look so great

    Little World of Fun

  10. both looks delicious and i bet it is! sounds like fun to be there, you're lucky to be invited! visiting from FTF, have a great weekend! :)

  11. That was a fun event! You were lucky to have tasted the dishes of a master chef! Here's my FTF entry: http://www.delightmyappetite.com/2011/07/food-trip-friday-bigby%E2%80%99s-cafe-and-restaurant/

  12. looks yummmy ever! what a Fun filled event! I love your passion..
    you are so lucky to have that talent sis!

  13. its nice to have promotional events such as this, kudos for SM

    Enjoy the rest of the week, here's my FTF entry

  14. I was there too. Looking forward to the next two cooking demos. I am going to make the tocino chao fan soon, I think the kids are going to like this fried rice dish.